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More than two dozen entries were submitted to Professional Carwashing &
Detailing's carwash operator advertising contest.
Entries ranged from simple slogan billboards to television commercials with
animated cars singing jingles to the tune of a Verdi opera.
The Best in Show winner was Ritzy Car Wash's sign (above) in Canton, OH. Wash
owners suspended a pantone baby blue, classic four-door Mercedes Benz 260 25
feet in the air in hopes of creating a classy, recognizable symbol.
The color of the car was selected to emphasize fresh, clean water, and Ohio
license plates that read "RITZY" were added. To ensure the sign had a dramatic
effect at night, a custom designed, hot pink neon logo was added.
Captain James T. Kirk of the Starship Enterprise and a "professional stunt
dog" figure prominently in other winning ads.
Ads were judged by a staff committee and winners and runners-up were named.
Washes that received honorable mentions will have their ads featured in future
issues. |
