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ICA to launch new member program

March 20, 2012
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LAS VEGAS — The International Carwash Association® (ICA) announced it will be launching a new member program called Wash Count at this year’s Car Wash Show™, which is being held here from May 7-9 at the Sands Expo and Convention Center.

The March 20 press release said the program is “designed to help car wash operators assess the performance of their businesses and to provide meaningful industry data.”

ICA CEO Eric Wulf said in a statement, “People always ask how the industry is doing and Wash Count will finally allow us to answer that question. We invite all of our members to enroll in the free Wash Count program to benefit from this unique opportunity to improve their performance and help foster a greater understanding of our industry as whole.”

To learn more or enroll, show attendees are being asked to visit the Association’s pavilion at booth #180 when the showroom floor opens.