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Business Operations

Are you using the holidays to your advantage?

December 07, 2011
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During the holiday season, the only thing more common than family gatherings and shopping stress is downright dirty cars. Sure, we all know the culprits. Vehicles get caked with mud, ice and salt as drivers zip from store to store searching for the latest and greatest toys and electronics. And, a dirty car can be the last concern of a crazed shopper madly searching for the only dancing Elmo doll in the county.

A car care business can benefit greatly if it figures out ways to capture customer attention and facilitate a festive environment. Below are some tips that will help you put your best foot forward and bring more customers into your carwash this holiday season.

Send holiday greetings

Every trip to the mailbox during the holiday season seems special because there are often cheerful Christmas cards waiting inside. The holidays are the perfect time to contact customers and thank them for their business. These customer mailings can take the form of traditional post cards or classic holiday cards.

Holiday mailings should target a wash's best customers as well as wash club members. In addition to wishing your customers happy holidays and thanking them for their business during the year, cards should let customers know about any special offers. They can communicate any special holiday events that may be planned at your business as well.

Create a holiday commercial

With the affordable video camera technology now available, it's easier than ever to make a commercial. Sure, owners can still pay for the production of a serious clip to play on local television. But a funny and festive holiday clip can easily be created solely for use on the Internet.

The only limits on Internet commercials are your creativity. An afternoon of shooting and an hour or two of editing are all that's needed to create a short Internet clip. Once finished, it can be posted on Facebook, and from there it can be easily emailed and shared on a multitude of websites. Once again, these commercials can be the perfect vehicle for letting customers know about special offers and thanking them for their business.

Get festive with Facebook

When it comes to keeping in contact with customers, Facebook is a marketing tool that many businesses now use on a daily basis. Facebook walls and advertisements can be affordable ways to push prepaid sales, communicate special holiday hours and pass along the latest information about your business.

For the holidays, customizing a business's Facebook page is a great idea. First, you can update your profile with a holiday themed picture. Next, you can let those who "like" you know about any and every holiday offering. On Facebook, these special offers will be communicated to hundreds of friends with just a few clicks of the mouse.

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