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News from the Industry

March 16, 2011
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Jeep SUA leads to carwash worker’s death
An incident involving a Jeep SUV has led to the death of a carwash worker at Flagship Carwash in Rockville, MD. The incident occurred on Dec. 29 when an employee driving the Jeep struck two employees who were drying off a car. The Jeep then went across the street, dragging the two men, before hitting a telephone pole.

Gavino Euseda, 48, was taken to the hospital where he died from his injuries. Another employee was taken to the hospital with critical injuries.

County police and the National Highway Traffic Safety Administration (NHTSA) are investigating the incident.

This is the second SUA-related carwash death for 2010. As Professional Carwashing & Detailing previously reported, a carwash worker died at Octopus Car Wash in Albuquerque, NM, after a driver similarly lost control of a Jeep Grand Cherokee.

ICA partners with four associations to promote WaterSavers™
The International Carwash Association™ has announced a new collaboration with four other carwash associations to help facilitate support for its WaterSavers™ program, a promotional program focused on the environmental benefits of professional carwashing.

Effective immediately, members of the Canadian Carwash Association, the Mid-Atlantic Carwash Association, the Southeastern Car Wash Association and the Western Carwash Association will be eligible to participate in the program as part of the WaterSavers Alliance.

Nearly 900 locations across the United States and Canada are already enrolled in WaterSavers. Carwashes implementing water management best practices are eligible to participate in WaterSavers for $49 per location annually.

A new WaterSavers Board of Advisors will be established in order to support the Alliance’s work.

Mark VII has new manager for direct sales territories
Mark VII Equipment Inc., the U.S. subsidiary of WashTec AG of Germany, a global manufacturer of carwashing equipment, recently announced that Rob Novak has joined the organization as sales manager for Mark VII’s direct sales territories.

Novak’s carwash industry experience includes eight years at Ryko Manufacturing, where he was national account sales manager. He also has held senior sales positions at Retalix, a provider of retail software solutions, and National Paper and Sanitary Supply.

Novak holds a degree in mathematics with a minor in physics from Auburn University.

Mark VII began expanding its direct sales/service team in mid-2008 and notably added direct operations throughout 2009 (Oklahoma, Michigan, North Carolina and South Carolina) and 2010, including teams in Canada and Australia.

NASCAR Car Wash chooses PR firm
NASCAR Car Wash has hired Snapp Conner PR to provide “all aspects of strategic and tactical PR execution.” “Snapp Conner PR is the Nordstrom’s of the public relations world,” said Dan Dyer, president, CEO and Founder of NASCAR Car Wash. “They’re the best team I’ve worked with for strategic public relations. They’ve been particularly valuable to NASCAR Car Wash in their ability to connect their clients with meaningful partners and affiliates.”

As Professional Carwashing & Detailing has previously reported, NASCAR first announced its intentions to open 40 express exterior carwash locations by 2015 at this year’s Car Care World Expo and has since signed exclusive agreements with 1903 Car Wash Co., Fire House Carwashes in Salt Lake Valley, UT, and Sierra Car Wash in Northern California.