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The 2011 Self-serve Industry Benchmark Report is made possible by the owner/operators who took the time to answer the online survey which was e-mailed to them during the month of November. The final analysis is not a scientific study and was conducted using Zoomerang survey software.
The staff of Professional Carwashing & Detailing thanks those persons for their time and effort. Just over 100 operators participated in the 2011 survey, representing 274 self-serve carwash locations. If you have questions about participating in next year’s survey, please e-mail the magazine’s editor, Debra Gorgos, at firstname.lastname@example.org.
Surveys can be purchased at our online bookstore, www.cminstitute.net.