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Business Operations

Does your parking lot make sense?

March 02, 2011
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Is there any rhyme or reason to your parking lot? Every shop, regardless of size, should have a clearly drawn parking plan posted for all staff to see. It's a rule of auto repair ... you will attract more of whatever type of car is most visible to people driving by.

Preferred cars out front, least desired out back, and the rest in the middle. Each car backed into its parking spot. Fresh striping (repainted at least once per year) making it obvious where to park. Remember that what is obvious to you is not obvious to a first time customer.

This is one of those simple and low cost marketing items that you can do which can make a significant difference in the appearance of your shop.

These tips have been provided courtesy of www.AutomotiveManagementNetwork.com.

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