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With over 250 million Americans and over 1.5 billion people across the world actively surfing the Internet, business owners can no longer be averse to capitalizing on the tremendous business growth opportunities afforded by the Internet. The most important of these: A website.
By now, I’d imagine that most of you have a website for your carwash, but what you may not be doing is capitalizing on your website’s ability to generate more traffic and revenue to your physical carwash site. But don’t worry; with a few simple changes to your site, you can boost your wash’s profits without having to put in any extra hours.
A few basic guidelines for website newbies:
Now, if you really want your website to work 24/7 for you then you need to give your customers additional incentives to visit your site on a regular basis. There are three simple ways to drive more traffic to your website and physical carwash location.
Optimize your website for search engines
To optimize your website you simply need to design your webpages so that search engines will rank them highly. Since Google has 55-65 percent of the market share when it comes to web searches, focus on optimizing for Google first.
When it comes to search engine ranking, content is king. You want high quality, relevant content that is informative and educational. Determine keywords that consumers would use to find your website via a search engine such as carwash, self-serve carwash, detailing, etc. Weave these keywords into the natural flow of your website’s content.
It’s also a good idea to make sure you include the location of your wash into the content as well. Additionally, try to keep your word count to about 1,000 words per page — pages with this word count tend to rank higher in search engines. Break your content into easy to read small paragraphs and be sure to add headings to different topics as these will help increase your ranking too.
Google also places significant importance on quality inbound links to your site meaning the more relevant sites that link back to your website the higher you’ll rank. Don’t go out and solicit linking from just anyone though.
Google favors high-quality, relevant sites so it’s better to have only a handful of relevant sites linking back to your website than having 100 non-relevant sites. For instance, getting your local chamber of commerce to link back to your website would benefit you while having twenty links from miscellaneous “junk” sites would actually harm your search rankings.
While Flash and images may make your site visually appealing, try to limit the usage of graphics. If you use graphics to convey important information, search engines simply won’t see it.
When you do place graphics on your website make sure to include an <ALT> tag for each image and assign meaningful keywords to the image via this tag. A searchbot will be able to figure out what the image is about only with this tag.
Incentives that you can add to your website to create regular site visitors include:
These types of incentives not only help generate goodwill and trust towards your carwash but they also are some great ways to generate word of mouth marketing. Offering these additional values on your website will not only help generate more traffic to your website but also your physical carwash location.
Make your website a selling tool
Drive commercial businesses to your website and generate additional income by offering fleet wash program signup and management directly. Allow commercial businesses to conveniently manage their fleet wash programs and pay their invoices, much like online bill pay with your bank, right on your website. This not only generates more revenue for you but also creates brand loyalty for your carwash.
Additionally, with your shopping cart feature you can now sell gift cards, preferred customer club cards, charity and youth organization fundraiser cards, and wash books right on your website. Making your website a profit center not only boosts your bottom-line but your customers will certainly appreciate the ease of use by which they can sign up for your preferred customer programs, set up a fundraiser and pay their commercial invoices.
Having a website for your carwash not only helps your business grow but with the right features it can allow your business to thrive in this slow economy. Plus, unlike your physical carwash location which is only open for a limited amount of hours, your website can generate revenue for you around the clock and at your customer’s convenience.
Leslie Whittaker challenges the status quo and pioneers new concepts as a marketing, branding and customer relations consultant in Orlando, Florida. For her, marketing strategies are a beautifully blended mixture of strategy, value, behavioral science, traditional outreach, digital mediums, guerilla tactics and relationship development. Whittaker can be reached via email at email@example.com