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October 11, 2010
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The International Carwash Association’s (ICA) second Internet-based convention and tradeshow, Car Care World e-Xpo will be held September 13-15, featuring as many as 75 exhibitors and attracting nearly 2,500 carcare professionals.

ICA Executive Director Mark Thorsby sat down with Professional Carwashing & Detailing® to talk about what attendees can expect from this year’s cyberspace convention.

PC&D: What additions are in store for new and returning e-Xpo attendees this year?

Mark Thorsby: The second Car Care World e-Xpo will be the platform to launch several new exciting features, including the show’s compatibility with the Apple® operating system, enhanced chat capabilities between vendors and attendees with the addition of group chats in meeting spots/lounge areas on the virtual show floor as well as voice-over Internet Protocol (IP), which enables telephone communications to be carried over any network that uses IP.

Additionally, the e-Xpo will be equipped with a profile matching function that effectively connects exhibitors with attendee operators looking for the products they produce, more exclusive educational sessions than ever before in various multimedia formats and an expanded prize center.

PC&D: Are there any additions directed specifically towards attendees?

MT: The association will be launching a new educational initiative to provide an even more robust mix of quality industry education for new carwash investors, operational managers and senior executives.

We will unveil our latest online carwash tour and announce details of a new peer-to-peer operator networking program that car-care business owners can take part in to share best practices and gain lessons learned.

PC&D: How should attendees register and what should they know before attending the e-Xpo?

MT: Attendes should register at www.CarCareCentral.com/e-Xpo. Pre-event orientation webinars will be offered to give both registered and potential attendees a chance to learn how to navigate and use key networking tools. Registration is free.

PC&D: What are the advantages of an online expo?

MT: The e-Xpo features many of the benefits of a traditional tradeshow without the cost or travel associated with attending these events.

Attendees and exhibitors can interact with thousands of car care professionals, attend exclusive educational presentations by industry experts, visit with leading car-care product suppliers and enter to win fantastic prizes - all this can be done without leaving the comfort of the home or office.

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