“Many a small thing has been made large by the right kind of advertising.” — Mark Twain, A Connecticut Yankee in King Arthur’s Court
Consumers are bombarded every minute with a newspaper article or television report about the state of the weakening economy; tales of gloom and doom at the pump and trouble at the bank. What’s a carwash operator to do? Advertise, that’s what! If consumers are going to face these worries on a regular basis, you’ve got to remind them of the need to get their car washed on a regular basis. But how, you ask? Well, PC&D tracked down 153 operators to get their take on the type and size of advertising a carwash operation needs to survive in 2008.