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Regardless of what type of business you are in, offering a free product or service will attract new customers. We offer free self-serve vacuums for any carwash customer to use after the wash process. We are a flex-serve operation (the only one in our area), which has given us an edge over our surrounding exterior-only competitors. By catering to both full-serve and exterior-only customers with free vacuums, we have an even greater edge.
When I think about the concept of free vacuums, I can't help but think back to the days when oil companies used to offer free carwashes with a fill up. Any way you look at it, you are giving away something for which the majority of customers are willing to pay. Why not at least put some value on using vacs and gain some profitability rather than using it as an expensive marketing tool to gain customers?