Will self-cleaning car be a threat to carwashes?

If you look at the story that this article was derived from, it is very difficult to know what is going on with this "breakthrough". Whoever the author is who wrote this excerpt for the Car Wash article didn't really do a good job explaining, and in fact pointed out that the "easily and irreversibly damaged by light contact", but that is for the older technology...the newer technology does a better job, but it too can be disrupted. The original article, which you can link to, is confusing as well, and there is no connection made between keeping dirt off a car and how this new material can accomplish that. The article is really confusing, and seems to be more about making current surfaces thicker, and self repairing, than it is about keeping dirt off a car.