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I wanted to start off this month’s editorial by reminding all of you conveyor carwash folks to please email me your number of carwash locations so that we can enter your number into our Top 50 list. That list will be published in our October issue and our numbers are based on your input. We have to rely on you, as part of an honor system, to let us know. If you have a wash that is going to open before October 1, you can include it in your total. If you have a wash that will, unfortunately, close within the next month or so, please subtract that location from your total. So please, email me at firstname.lastname@example.org. Or you can call me at 518-640-9166.
Now, on to something exciting that’s happening here at PC&D. I’m so pleased to announce that Mike Perry, an industry veteran who has more than 30 years of experience in retail marketing and in business-to-business sales, has signed on to be a regular contributor to both our magazine and our website. In a new and dedicated effort to provide more useful information to help our readers become more profitable at their carwash sites, Perry will be writing a regular and helpful blog twice a week on www.carwash.com and hewill also still contribute to the magazine with his Industry Perspective column.
Now for a little background information: Before entering the carwash business in the mid 1990s, Perry created a successful marketing and consulting business in the major market area of Atlanta. He focused his efforts on helping people to grow their businesses and garner a larger customer base. Since 2007, he has contributed more than 40 widely-read articles to major trade publications, and has been a featured speaker at both the International Carwash Association® tradeshow, and the Canadian Carwash Association tradeshow.
Perry’s marketing experience at this critical juncture in the carwash industry will be invaluable for our readers, whether they are new investors or well-established chains. We have found that his insightful and sometimes controversial ideas present important industry topics and challenges which are sometimes not clearly understood by operators and suppliers.
The interesting sports analogy, which Perry describes in this month’s column (Page 56) is an example of how his unique and unconventional insights might help operators and suppliers identify and correct problems, and reach a higher performance level.
We hope our readers will enjoy this new addition to our already remarkable editorial offerings.
Also, I wanted to say safe travels to all of you traveling to the Western Carwash Association’s 31st Annual Convention & Tradeshow in San Diego. Such a wonderful show, and such a beautiful city. Please stop by our booth and say hello. We would love to hear your comments about our coverage. Until next time,