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Four stages of in-bay development at retail petroleum sites
|Period||Operator Challenge||Supplier Response||Marketing Thrust|
|Get carwash installed||Installation training and technical manuals for distributors and operators developed.||Free with fill-up|
|Keep carwash running||Service training and manuals for distributors developed.||Discount w/ gas|
|Improve wash quality||Chemical companies create new products and basic marketing tools; many distributors train dedicated chemical reps.||One-tier pricing|
|Build a retail business||Silence with no "value-added" support.||Wash counts and revenue decline|