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An Industry Perspective:

Increase your carwash revenues — PART TWO

What one activity, what one business process, when you complete it consistently, expertly and passionately, will have the greatest impact upon your carwash revenues?

October 22, 2012
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Four stages of in-bay development at retail petroleum sites

Period Operator Challenge Supplier Response Marketing Thrust

Birth
(1980-1987)

Get carwash installed Installation training and technical manuals for distributors and operators developed. Free with fill-up

Development
(1988-1995)

Keep carwash running Service training and manuals for distributors developed. Discount w/ gas

Maturity
(1996-2003)

Improve wash quality Chemical companies create new products and basic marketing tools; many distributors train dedicated chemical reps. One-tier pricing

Decline
(2004-present)

Build a retail business Silence with no "value-added" support. Wash counts and revenue decline

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