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LAS VEGAS — Hip-hop legend Snoop Dogg has taken an equity stock in Sanctiond, a car care brand created by tattoo artist Mister Cartoon, allhiphop.com reported.
The Nov. 1 story stated that Sanctiond features 15 different products, including waxes, polishes, carwash, interior cleaners and conditioners. The products all feature Mister Cartoon’s unique artwork on the packaging complete with hand-made drawings.
Under the new deal, Snoop will become part owner of the company, and he will launch his own branded line of car care products.
“This is not a traditional endorsement deal for Snoop Dogg,” Atticus Firey said in the story. “In addition to being our business partner, he will provide global endorsement services, marketing support and strategic consulting for the brand. Snoop Dogg’s global recognition, trendsetting status and super cool persona enhance our ability to bring new consumers and revived energy into this category.”
Snoop Dogg and Mister Cartoon made an appearance at the SEMA show on Nov. 1 to promote the products.
Read the entire article here.