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Parking Lot Media's Bollard Advertising Program (BAP)™ turns bollards at a business into a marketing program for new and existing products. The bollard covers create a "mini billboard" effect on-site with eye-level visuals of products that customers will see as they wash cars, pump gas or walk into a c-store. The patent-pending advertising covers also help protect patron's cars from dings and eliminate the cost of painting old rusted bollards.