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Turning slow months into growth months

How to bring in more cars during the slower times of the year.

June 20, 2013
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Other things to try:

  • Try out a summer special, said Gaudreau. And, if it’s successful, extend it for a few more months. You can even promote it as an Indian Summer type deal.
  • The month of August is also back-to-school time for college students. Maybe use this in a marketing campaign. Offer a discount to anyone who’s enrolled in college. Have them show their acceptance letter for a discount.
  • Attract at-home carwashers by letting them know that a lot of water is used when washing at home. Say something like, “Save your water for your pool and wash your car here.”  Or, “Save your water for your lawn and wash your car here.”
  • Willis said they offer bonuses to their Cool Club Members. If they put $100 on their Washcard (a prepaid card which can only be used at Cool Wave) during the month of August, “we will give them another $100 to spend.
  • Landscape your carwash appropriately. Just because its slow it should not look closed. Spend some money on flowers, plants and anything that brings life to the site. If you want to save a little money, buy perennials that will come back year after year. If you decide to buy annuals (one-season only flowers and plants) buy them now when they are less expensive. They are usually more expensive during the springtime. You can even plant flowers in planters and bring them inside during the colder months and try to keep them alive until springtime.
  • Have vending machines on site offering water and soda. It’s hot out and people are thirsty.
  • Consider adding on an ice vending machine. Between backyard parties, picnics and going to the beach, people need ice. According to Daniel Dunn, vice president of manufacturing for Ice House America, stand-alone machines can turn a carwash into a destination point. This is especially true for areas that do not already have an ice vendor. “The machine will draw more customers to a parking lot during the typical day. Many new ice customers may end up purchasing a carwash, too,” Dunn said.