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Lucien Lallouz was named CEO and President of Shades Holdings, Inc. in conjunction with the move, according to a press release.
“Our first priority is to bring the company current with its filings with the SEC,” Lallouz said in a statement. “Our long term objective is for the Company to become a luxury & lifestyle brand developer, through licensing agreements with emerging fashion designers and established celebrity brands, including our own proprietary trademarks.”
Lallouz plans on acquiring more brands for the company in his new role.