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Summer's here and the car wash isn't as busy. Here are a few suggestions on how to increase traffic during the slow months of summer.
Testimonial: We offered a free basic full service wash to every customer who came in that day. We did over 1000 full service and detail cars and over 100 cars an hour several hours in a row. It was shocking how many customers up-graded their wash to the higher packages and also detail services. Our customers talked about this event for weeks prior to the event and months after. It built solid word of mouth advertising and loyalty of our customers.
Testimonial: We entered into a local parade. Dressed up a pickup truck with our logo and information and went through the parade route. The most fun part was, this parade was in the middle of summer and we hooked up a couple of 55 gallon drums of water to a mister to mist the crowd as we went by. This was a big hit, to keep everyone cool, and reinforce the car wash theme. We handed out free exterior washes to people lined up on the parade route. People appreciated this and returned them at a great pace. These were done as business card style marketing, keeping the production cost down and not overwhelming the potential customer with a large flyer.
These are just a couple of the ways to increase your traffic during the summer months.
From the Lustra Team - Keep Shining
For more information go to LustraBear.com.