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Show off your specials

August 21, 2013
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This month’s and last month’s cover stories were primarily based on what you need to be doing to bring in more customers. Last month, we talked about trying new marketing initiatives, such as offering up happy hour carwashes or early bird specials. This month, we talk about how to go about promoting those special offerings. I know the world, and the forms of communications are constantly changing, but I think a common denominator amongst successful marketing initiatives is a company’s willingness to be a bit daring.

If you want to see some examples of great advertising techniques, visit this link: www.creativebloq.com/design/billboard-advertising-1131681 for a slideshow called “20 brilliant examples of billboard advertising”.

Each one of the billboards featured not only catches the eye of the viewer, but also promotes the company. How many times have you watched a commercial and remembered the commercial, but not the company it was promoting? All of those ad dollars down the drain…

My family and I went to a Six Flags amusement park the second weekend of July. One thing that really stood out to me was the heaviness of product promotion throughout every inch of the park. There were ads for candy bars at the start of a line for a ride and at the exits. While in line, there were posters advertising even more amusement park snacks. Brilliant, I thought. Here we are stuck in a long line, everyone is hungry, and we are all being forced to stare at this picture of food. My sister-in-law even turned to me at one point and said, “I am now craving a candy bar and I never crave them.” That my friends, is marketing at its best.

A lot of this month’s cover story focuses on how to properly use social media sites, such as Facebook and Twitter. Have you set up accounts with these sites yet? If you haven’t, I advise you to finish reading this magazine, and set one up. They are free. They are being used by millions. And, they have proven to be vital marketing tools. Even if you don’t personally like to go on Facebook or Twitter, your customers do, and so does your competition, I’m assuming.

Before I sign off, I wanted to invite those attending the Western Carwash Show in San Diego to stop by and say hello to Professional Carwashing & Detailing staff members who will be at booth 549. We, as always, welcome your comments, questions, concerns, or your compliments. Safe travels to everyone going to the show.

Until next time,

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