- Message Boards
- Buyer's Guide
- Ask the Experts
Describe your least desired customer and put them at one end of a line. Describe your most desired customer and put them at the other end. Now look at all of your marketing efforts. Determine what type of customer they are most likely to attract and place each one at the appropriate spot on the line. Do the spots reflect who you want to attract? For any that do not, alter that marketing effort or eliminate it. Place any new marketing idea on that line before you launch it. This goes far beyond your advertising. It also includes your shop both inside and outside, employee clothing and grooming, and anything else about you and your shop that customers will experience in some way.
This management tip is courtesy of Automotive Management Network.