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What you need to know about the 2013 Western Car Wash Show
We spoke to Western Carwash Association Chair Darrin Baum to get the inside scoop.
The Western Carwash Association’s (WCA) annual show, the Western Car Wash Show, is being held September 11-12 at the San Diego Convention Center in San Diego, CA. With just a little over a week to go, Professional Carwashing & Detailing has pooled together all of the information, tips and insight you need to know before heading out west. A schedule of events, tips on how to maximize your time at the show and an interview with WCA Chair Darrin Baum. For even more information, visit http://convention.wcwa.org.
The theme for this year’s show, is “Small Investment – Big Ideas” and according to Baum, the theme was chosen because people attend trade shows for a number of reasons, but the bottom line is they are looking for ideas on how to improve their business and grow profitability, all the while balancing that against the monetary and time investment to attend. “We used that thought process as our guide in building the show agenda and content, striving to deliver both for our attendees,” he said.
This year’s show is a bit different from last year, according to Baum. For instance, it is has been condensed to a two-day format. Also, Baum shared, “We really beefed up education in the form of professional speakers who will provide tangible, real world information that operators can take back with them and use to grow their business. “
And, the networking opportunities are back. “We brought back a large scale networking event featuring a San Diego Harbor Cruise that will provide a great opportunity to interact with other operators in a relaxed, fun environment,” said Baum.
As for the educational sessions, Baum said keynote speaker Chip Conley, author and founder/CEO of Joei de Vivre Hotels, established a highly successful hotel chain focused on the customer experience. “He’ll talk about how various companies have set themselves apart from the competition through superior experiences for their customers, and how that can be accomplished on our industry.”
There will also be three big sessions led by experts on social media, working with/managing multiple generational types, and an always big topic, labor law. “Additionally,” Baum shared, “we’ll have great ‘nuts and bolts’ sessions for both self-serve and conveyor operators that will offer great forums to exchange ideas and learn from one another.”
If you’re a first-time attendee, Baum suggested getting as much education as possible, interacting with other operators and experts in the industry. “One of the great things about our industry,” Baum said, “is there is a great camaraderie and willingness to help one another. There is really no better place to take advantage of that than a great regional show like the Western Car Wash Show.”
Wednesday, September 11, 2013
7 a.m. – 5 p.m. Registration
8 a.m. -12 p.m. Educational Sessions
8 a.m. – 9 a.m. “Rocking the Workplace: Managing and Leading Four Generations” - Kim Lear, Millennial Generational Consultant*
Kim Lear is a speaker, writer, strategist and researcher on the topic of generations for BridgeWorks, LLC. Kim speaks to businesses and corporations on how to understand, attract and manage the wave of Millennials now entering the workforce. Using information and humor she delivers insightful tools that will help car wash owners communicate more effectively in this multigenerational environment.
8 a.m. – 10:15 a.m. Self-serve Education
8 a.m. – 12 p.m. IDA University Education
8 a.m.- 9 a.m. The Value of Building Your Detail Business Into A Brand
Presented by Jim Lafeber, Simon's Shine Shop
9 a.m. – 10 a.m. The Benefits of Quality Detail Education
Presented by Renny Doyle, Master Level Detailer
10 a.m. – 11 a.m. Understanding Yelp for Business Owners
Presented by Morgan Remmers, Yelp
11 a.m. – 12 p.m. The Proven Path to Windshield Profitability
Presented by Josh McCooey, Glass Mechanix
9:15 a.m. - 10:15 a.m. Conveyor Roundtables
10:30 a.m. – 12 p.m.Keynote Speaker: “PEAK: How Great Companies Get Their Mojo from Maslow” - Chip Conley, author & founder Joie de Vivre Hotels
Chip Conley is the world’s most prolific boutique hotelier having overseen the conception, creation and management of the second-largest boutique hotel chain with more than 50 unique properties. Beginning at age 26 Chip guided Joie de Vivre as its CEO for more than 25 years, growing it into an award-wining collection of hotels, restaurants and spas. He is a New York Times best-selling author for EMOTIONAL EQUATIONS: Simple Truths for Creating Happiness + Success and PEAK: How Great Companies Get Their Mojo From Maslow. A pre-eminent thought leader with a mix of business and psychology, Chip shares his knowledge and experiences with the WCA audience as a world-renown speaker.
12 p.m. – 5:30 p.m. Western Car Wash Show
12:30 p.m. – 4:30 p.m. Nuts and Bolts Education
4:30 p.m. – 5:30 p.m. Reception on Show Floor
7 p.m. – 9 p.m. San Diego Harbor Cruise
As part of the 32nd Annual Western Car Wash Show, WCA is hosting a San Diego Harbor Cruise. This event is free for attendees with the Full Access Pass. Includes one free drink per person and light appetizers. Additional tickets may be purchased.
Thursday, September 12, 2013
7 a.m. – 3 p.m. Registration
8 a.m. – 12 p.m. Western Car Wash Show
8:30 a.m. – 11:30 a.m. Nuts and Bolts Education
12 p.m. – 1 p.m. Attendee Lunch and Business Meeting/Awards Presentation
1 p.m. – 3 p.m.Technical Expertise: “Social Media For Business: Why You Need It; Why You Can’t Ignore It" - Dave Nelsen, President, Dialog Consulting Group
A 30–year veteran in telecommunications, Dave Nelsen has been on the leading edge of the social media revolution since founding TalkShoe in 2005. Dave specializes in helping senior executives embrace social media by developing strategies for communicating with their most important internal and external customers. Using proven social media/networking Dave helps businesses increase conversations and build new customer base. Besides being awarded CEO and Entrepreneur of the Year, Dave has been recognized as Speaker of the Year by Vistage International, the world’s largest speaker’s bureau.
3 p.m. – 4 p.m. Labor Law: “Employees: Assets & Liabilities - Understanding Labor Law” - Gary Bethel, Littler Mendleson
Littler Mendelson is the largest U.S.-based law firm exclusively devoted to representing management in employment and labor law matters. Having previously worked for the NLRB in Washington DC and California, Gary has now been representing employers in labor and employment law for more than 28 years. Author of a weekly newsletter on labor laws and court cases, Gary is one of the most popular presenters at WCA education events.
Tips for tradeshow success
There are other ways to maximize your tradeshow experience. While in San Diego this
year, the following are some best practices to consider following :
- Don’t get distracted. Expect the tradeshow flow to change throughout exhibition hours. Quieter times, such as 12 noon – 1:30 p.m. (when lunch is being consumed) and later in the day, will allow you more access to exhibitors’ attention and demonstrations. Take advantage of this time wisely.
- Set a plan. Whether you are trying to schedule your time around particular exhibitors to meet or sessions to attend, organize your thoughts ahead of time and come up with a reasonable plan. The more organized you are, the less rushed you’ll feel. Then, you’ll be able to concentrate more effectively on the task at hand, which is obtaining information and networking.
- Know your mission. Interested in a new point-of-sale system? Looking for a water reclamation system? Check out the exhibitor list ahead of time (http://convention.wcwa.org) and map out the booths you should hit up first. Currently, there are more than 100 booths of exhibitors so it’s important you maximize your time as you most likely won’t be able to visit each one. If the booth is crowded or busy, take one a business card on display, but also check back to see if someone at the booth is free.
- Make as many connections as possible. The networking opportunities will abound and you’ll hopefully be making some key connections to better your business. It will be important to visit booths with a good attitude and friendly demeanor. This is also a good time to network with other carwash owners and operators. They will share with you the secrets to their success (as they’re not your direct competition), and let you in on what works, and what hasn’t worked, for them. But, how do you do that? Well, for starters, outside of the showroom floor, look for people wearing the badges and simply talk to them whether it’s in line at a restaurant, in the elevator or at one of the cocktail receptions. This is your greatest opportunity to meet others in your line of work who aren’t competing with you for customers.
What is the passport program?
This is an incentive program for attendees who will be given a passport upon entering the show. Attendees who visit 15 exhibitors on the PASSPORT Destination list will then be entered into a drawing to win one of three $1,500 cash prizes. Those who qualify do not be present to win so even those who only attend on the first day are eligible.
Don’t forget to bring:
- Business cards
- A notebook and pen
- Comfortable walking shoes
- Showroom floor map
- A list of booths to visit
- A list of questions to ask
Date: September 11-12, 2013
Show Location: 111 W Harbor Drive, San Diego, CA 92101, (619) 525-5000
For more information: Visit: http://convention.wcwa.org, or call (800) 344-9274
Accommodations: San Diego Marriott Marquis & Marina, 333 West Harbor Drive, San Diego, CA 92101
(619) 234-1500, www.marriott.com
Residence Inn San Diego Downtown/Gaslamp Quarter, 356 6thAvenue, San Diego, CA 92101, (800) 228-9290, http://www.marriott.com
Five interesting facts about San Diego
- Every year more than 200 cruise ships come in to the San Diego harbor.
People have inhabited San Diego for over 10,000 years. Its original inhabitants were the Kumeyaay people who still live in the San Diego are today.
- The 100-acre San Diego Zoo, founded in 1916, is home to more than 3,700 animals, and exhibits more than 700,000 exotic plants.
- The world’s oldest ship, the “Star of India”, which was built in 1863, is still afloat and housed in San Diego.
- All of the lakes in San Diego are manmade and no swimming is allowed.
- According to San Diego Magazine, the best seafood restaurants are:
- Café Secret
- The Oceanaire Seafood Room