View Cart (0 items)

Make changes, make more money

Presenting things you can do at your car care business that don't require a complete overhaul and will still 'wow' your customers.

October 21, 2013
/ Print / Reprints /
| Share More
/ Text Size+

Is hot wax the hottest new trend?

It’s not necessarily brand new to the industry, but as of late, it’s getting a lot more buzz. According to Tom Hoffman Jr., chief executive officer of Hoffman of Hoffman Development Corp. which owns 24 carwashes throughout New York State said it isthe best performing “on line” product they’ve ever sold.  

“Our customers can feel it on their vehicle,” he says. “It also has great beading during the rain and it adds protection and a great shine. They bring back their spouses vehicles to get it applied. That hasn't happened just once. It happens often.”

Hoffman says they offer it for $5 a la carte and sell it to 15 percent with full service washes and 6.5 percent at exteriors.  

Recent Articles by Debra Gorgos