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As I drive to work every morning, I pass an electronic sign that reads “2 Large Pizza’s for $19.99.” As any other grammar sticklers out there would agree, this kind of misuse of the apostrophe drives me crazy. An apostrophe does not make a word plural; an apostrophe makes a word possessive or is used to create a contraction. As social media has created a more casual way of communicating, proper grammar, unfortunately, seems to have gone out the window. Whether you are running a new advertisement in a local paper, posting a status update on your business’ Facebook page or adding or changing a message on an electronic or standard sign on your property, your signs and your messages are a reflection on you and your business. You want them to be correct and accurate in addition to eye-catching. The last thing you would want to do is detract potential customers. Proofreading is a simple and important step to avoid errors.
So proofread your signs and promotions, and you’re going to thank me.
Here are the top mistakes I see on a daily basis.
7. Quiz: See if you can find all of the mistakes in the following sign (answer is on the next page):
Kelly Swope is the Marketing Programs Coordinator at Blendco Systems.Blendco Systems manufactures and supplies a full line of formulated detergents, polishes and protectants for the professional carwash industry, including the patented SuperSat® Custom Detergent System. Blendco has been providing innovative and environmentally sound detergent solutions for more than 30 years. Blendco is a division of DuBois Chemicals, a leader in sustainable cleaning solutions since 1920.