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An image of what your shop is all about will be engraved in a first time customer's mind within the first 3-5 seconds of walking into your shop. Really - it happens that fast. Once engraved, changing it is next to impossible. Walk in your shop's front door and see what they immediately see (better yet, take some photos and view them on a large monitor). Is this the image you want them to recall? Is it the one you want them to communicate to others whenever your shop is mentioned?
Tip provided courtesy of Tom and Deb Ham, the owners of Automotive Management Network. More information about the management of all types of vehicle service facilities, independent auto repair shops, car and truck dealers, franchises, fleets, body shops and more. More information can be found at www.AutomotiveManagementNetwork.com.