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WCA president comments on ICA partnership

February 19, 2014
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CHICAGO — Next year the WCA will become partners and participants with the ICA Car Wash Show, and will not host its own tradeshow.

President of the WCA, B.A. Hooper, believes the partnership will improve the 2014 WCA show, which takes place in Las Vegas on Oct. 28-30. “This will be the only carwash tradeshow out West this year. Because of that, our show will appeal to an even greater audience who have a pent up desire to interact with our vendor and supplier members who will be exhibiting all the latest in carwash technology and advancements.”

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Hooper added that the 2014 show will have additional education components this year, and will have great networking opportunities for members.

He said the new partnership will improve things at the local level for WCA members. The WCA will be able to “reallocate resources to a multitude of issues facing our membership on a local level, including legislative/regularly, advocacy, drought/environmental education and avocation,” said Hooper.  

Know your association

There has been consolidation in the tradeshow industry for years, and Hooper said the time was right to partner with the ICA. He saw the two shows as running in similar territories before, with ICA doing shows in Las Vegas many years, and thinks this will be a good thing for WCA members. “Our partnership with the ICA will allow us to continue to have an identify at The Car Wash Show and focus more acutely on our members needs not only at the show, but year-round through more regional events.”

The new partnership is about a local focus for its members, and being able to put WCA resources in different areas. He gave the example of a drought impacting Northern California, and how the WCA will be able to handle that situation in the future. “We envision our staff and board will be better resourced to taking on these issues more directly than if we were solely responsible for putting on a tradeshow each year.” Hooper said the WCA will be able to get pertinent information to its members more quickly under the new system. 

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Hooper believes the WCA members will embrace the partnership, and it’ll be a win-win for everyone involved. “Remember, the WCA show isn’t going away, we have simply chosen to come together as a partner and co-sponsor of an even larger show with the ICA starting in 2015.”

To read the press release, click here