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Vendors in particular, are doing business internationally, with two-thirds of ICA vendors having some business outside of the U.S. This event will give them a chance to expand into new markets to an even greater degree. “A carwash show by the industry, for the industry is likely to draw the best quality attendance for vendor members giving them more direct access to compete internationally,” he said.
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While the show is for the European market, Dennis expects the U.S. market to have a presence there as well. “We have already received interest from some of our U.S. based vendors, so I would expect a strong showing from any of our vendors who see the opportunity” in attending.
A main reason for the show in Europe is changes to the European carwash market, said Dennis. “Like the U.S. in years past, many entrepreneurs are entering the business.” He said the trends are clear, and that there is a need for a show in the European market.
Dennis said the show will have a great impact, and bring in people from the carwash industry from all over. “We expect to attract attendees from a fairly wide geographic area” and Amsterdam, is a “world-class” exhibition city, according to Dennis.
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