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The following are statements from conveyor owners we have interviewed for our From the Trenches/Profile in Success stories. The owners were asked to share what it is that makes their wash successful.
"So often we are visited by new operators who have the goal of being the biggest … I tell them first and foremost focus on being the very best operator you can be and let growth occur as a consequence of your success and not your ego."
-Evan Porges, president of Prime Shine Car Wash, Northern Central Valley of California
Related: Starting a carwash
"If you do a quality job customers will come back. Too many operators focus on the cost side of the business and not the revenue side. In order to be a successful carwash an operator needs to stand out, be better than the competitors around them, and provide a great overall experience and value,"
-Ryan Magazzine, co-owner of Station Auto Washes, Leesburg, VA, and Purcellville, VA
"Seek out the best competitors and watch what they do. The best carwashes have the best people"
-Brad Mann, owner of The Wash Factory, Denton, TX
Related: Stories from the trenches
“I think the biggest thing for me, and my whole company philosophy, is I want to help our people grow. I want to help our people achieve their goals and dreams. That’s the kind of people you want working for you — those that are striving to move up in life and get better. I consider it part of my job is to help them move up and get better. Help them improve their quality of life.”
-Mike Opitz, owner of The Wave Carwash and Express Detail Center, Western Washington State
“The biggest compliment I get is how friendly our people are. You can go anywhere and get a carwash … You can talk about how you’re better — which we do believe that — but, like I said, we have the best people in the world.”
-Freddy Smith, owner of Fabulous Freddy's, Las Vegas