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Providing a great experience
Ask yourself this question: “How are you signaling that what you have in coffee is different than what [customers have] seen in years,” said Ieva Grimm, senior director of industry education for the National Association of Convenience Stores. If you’re not providing customers with anything different, you’re unlikely to stand out in a very competitive marketplace. “The customer has come to expect that you can get a free coffee, so just having coffee isn’t a draw,” she said.
iShine Car Wash & Detail is able to wow customers with not only “fresh ground American coffee,” but also an array of other options, including lattes, hot chocolate and teas,” said Manager Rodrigo Mondelo. This is part of iShine’s customer experience that involves pampering them. The goal of the brand is to provide a great experience, and high class coffee and other beverages is a part of that experience.