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Multi-profit Centers / Sales and marketing

Breakfast items and c-store competition

March 21, 2014
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MESA, Ariz. — Dunkin’ Donuts had a strong year in 2013, and their largest seller was beverages, which made up 39 percent of sales, according to CSPnet.com.

Coffee is the key to Dunkin’s success, with 77 percent of customers saying they purchased coffee at Dunkin’ when they last visited.

More articles on: C-store eNews

Starbucks “long ago morphed from a bohemian hangout to an experience-driven quick-service restaurant concept that keeps customers well-fed and well-caffeinated,” according to the article.

The coffee shop has a high percentage of repeat customers, according to the report. Some driving factors in Starbucks success have been their loyalty program, and product innovations, such as oatmeal.

Read also: PC&D March issue

McDonald’s has struggled to stay atop the breakfast industry, according to the report.

The fast food chain’s McCafe menu includes 20 items, and features an “After Midnight” menu which offers both breakfast and lunch items.

New healthier breakfast options are being included to improve the image the company has of providing unhealthy choices.

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