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From the show: Social media and return on investment

April 03, 2014
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CHICAGO — In his presentation on social media at an education session at The Car Wash Show™, Patrick O’Malley explained how important it is that washes spell their name Car Wash instead of Carwash. Google is much more likely to rank your website highly on its search engine when the name is spelled as two separate words. This is just one bit of insight he gave, and it showed how something as small as a space in between a name can make a difference in the current digital age.

While many social media experts for carwashes focus on Facebook, O’Malley’s presentation, titled “Social Media: The What, the Why and the ROI” focused on different outlets like Yelp, Google and YouTube as well.

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Yelp is important because people trust customer ratings, he said. Wash owners can improve their Yelp ratings by encouraging customers to rate their carwash on the website.

Search engine optimization (SEO) has become one of the biggest buzz words in new media, and O’Malley gave numerous examples of why washes must use SEO techniques. He explained how if washes are not using SEO well, they’re missing out on customers who use Google to find local washes.

Google Local is another way to get ratings, and increase your visibility on the Internet, according to O’Malley. He explained the process of registering, and said wash owners should consider using the service.

Read also: A carwash manager's guide to success

YouTube is also a way to gain exposure on the Internet, he said. Google ranks videos highly, and the lack of video content in markets such as carwashes means that wash owners and manufactures have the potential to create video content, and get their message out to a large audience.

O’Malley also talked about how advertising on Facebook can be a great way to get your brand out there, and cost you nothing unless a potential customers clicks on your link. He emphasized how producing content on Facebook that creates two-way communication, and isn’t just advertising your message, will lead to a much better experience for people viewing your message on Facebook.

To visit Patrick O'Malley's website, click here