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Promotions / Multi-profit Centers / Sales and marketing

Ordering food at the gas pump

May 06, 2014
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LAWRENCE, Kan. — With six in 10 fuel customers paying at the pump, and only four in 10 fuel customers making a purchase at a c-store, gas stations are looking for new ways to engage customers, according to CSPnet.com.

Zarco USA has begun offering a service for made-to-order sandwiches at the pump to increase customer interest in entering the c-store. The company uses “ruggedized tablets” that allow customers to interact with an application to order food, according to the article.

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The customer can choose the sandwich options while at the pump, and the selection is printed inside the store, and assembled by an employee. The customer must pay for the sandwich inside of the store in the current application.

The owner of Zarco USA, Scott Zaremba, said: “We need to do things to bring products to the customer. It's five minutes that consumer is [at the pump], and they are there not nearly as many times as they used to be. We need to do everything we can while they're there." 

Future versions of the software will allow customers to pay for food services at the pump. The company also has bigger plans for the application, notes the article, including selling oil-changes and possibly even clothing at the pump.

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