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Promotions / Groupon / Multi-profit Centers / Sales and marketing

Effectively using daily deal websites

May 08, 2014
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CLEVELAND — While daily deal sites like Groupon and LivingSocial can be a way to generate interest in your wash, make sure you’re planning ahead before using them, according to Small Business Trends.

There are four tips offered in the blog on how to use daily deal sites more effectively. The first is to update customer service training before a customer arrives with a Groupon, to make sure that new customer is seeing your business at its best. “A customer who buys a deal could become a customer for life if they have a great experience,” notes the blog.  

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Having up-sells available at the wash when customers arrive with a Living Social deal is another tip the blog offers. Any increased sales that come from a customer’s visit do not have to be split with the daily deal site, and can be a great additional revenue generator for your business.

Building up your email list from the daily deal websites, the blog notes, is another effective way of making advertising through these sites more valuable. The blog states, “Developing repeat customers is the key to a sustainable business model.”

The last tip is to understand your profit margins, and not price your deal so low that you won’t be able to at least make back your basic costs.

If you follow these steps, daily deal websites may be a way to bring in extra money and create new customers at your wash.

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