View Cart (0 items)
Business Operations / Loyalty programs / Sales and marketing

Carwash and detailing business does big volume with local touch

July 02, 2014
/ Print / Reprints /
| Share More
/ Text Size+

BELMONT, Mass. — “Washing your car is like taking a shower or brushing your teeth — it makes you feel better about yourself and also maintains the finish of your vehicle,” said Otto Torres, the on-site manager for Belmont Car Wash, according to The Boston Globe.

The wash is very busy, notes the article, and cleaned 10,000 cars in May along with detailing many others.

Read also: PC&D magazine

Belmont is always looking to improve its experience, and at a recent car detailing workshop sponsored by the New England Car Wash Association, Torres was taught about how to remove light scratches by using a swirl remover.

The wash has a successful unlimited program, and Torres frequently converses with these customers, including one author who recently gave him a copy of his book.

Working at a carwash, Torres always makes sure to keep his vehicle looking nice. “I don’t want to tell people I work at a carwash and then have a dirty car, because then they don’t believe me.”  

To read the full story, click here