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If you're starting to create a logo, signage or color palettes for your wash or detail shop, be sure to carefully plan out your color scheme. Color can have a powerful psychological impact on people’s behavior and decision making, which is something designers and marketers have been known to use to their advantage, according to Small Business Trends.
Different colors stimulate different thoughts, according to the article. Red for instance, creates a sense of urgency, which makes it an effective color for clearance sales. It also encourages appetite, which is why it is so popular with fast-food chains, the article continues.
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Blue is the color that men prefer, and the article notes that it is associated with peace, tranquility, water and reliability. It also provides a sense of security. Green, along with evocating tranquility, also evokes relaxation. This is why a brand like Starbucks, which wants customers to spend time at the coffeehouse, can effectively use the color.
There are other factors besides pure tints and hues that need to be taken into account, such as brightness, which can produce a more energetic feeling for customers, states the article.
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It is important for your carwash or detailing shop to understand the psychology of color, and to ensure that your current design and layout is effective in producing the type of emotional response that helps sell your services.
The full blog goes into more detail on each color, and how it can best be used for marketing services.
Make sure once you have picked a color scheme, it stays consistent throughout your business and marketing efforts. This will create familiarity and an overall eye-catching and pleasant look. From your shirts, to your website, your colors will help promote your business, so choose accordingly.
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