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It might cost a little more, but being green can attract more customers. According to the 2008 Green Gap Survey, conducted by Cone, LLC and The Boston College Center for Corporate Citizenship, 70 percent of those surveyed said the actual environmental impact of a product or service is influential in their purchasing decisions.
Steve Sause, the director of technical services for vehicle care at Simoniz USA Inc., said most detailers do not do enough to tell customers how green they really are. “As the consumer is becoming more aware of waste in packaging and products, the use of fossil fuels and resources to make those products, the ‘green’ movement will only get stronger and become a way of doing business,” Sause explained. Educating your customers through signage and pamphlets is a marketing tool that continues to build awareness for your business long after the customer has driven out of the bay.
Sause added, “The best part of this whole ‘eco-friendly’ process is that it will allow the operator to better serve the public and the customer to know they’ve done the right thing by ‘letting a professional do it.’”