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CLARK, NJ — The Car Wash Operators of New Jersey (CWONJ) drew 50 to its Winter Membership Meeting titled “Using eMarketing to Grow Your Business.” The timely topic was delivered by Boston operator Adam Korngold of Wave’s Car Wash. Korngold, a full-serve and exterior operator has shifted his marketing focus over the last two years and incorporated more social media and email marketing with great success. According to Korngold, he has cut his advertising expense by 50 percent and increased his volume and market share significantly.
Korngold is the vice president of the New England Carwash Association (NECA) and a Northeast Regional Carwash Convention (NRCC) board member. He was honored with the NRCC’s Most Distinguished Person Award in 2011. He has also been honored by the EPA with an Environmental Merit Award for his exceptional work and commitment to the environment. “We were very fortunate to have Adam come down and share his knowledge with our members,” said CWONJ President Al Villani. “Sharing knowledge is what these meetings are all about. They are a great opportunity to learn.”
The dinner meeting also included an update from CWONJ Lobbyist Patrick Stewart of Public Strategies Impact in Newark, and a brief business meeting run by CWONJ President Al Villani. The association’s next event is its April 24 Car Wash Tour. For more information visit cwonj.com.