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Whenever I read through advertisements or sales letters from other businesses, I cringe to think of how much money is wasted on poor
Let me explain what I consider poor
People don’t care who you are, how long you’ve been in business, or what kind of equipment you use. People by nature are only concerned with their problems. If your
I’m going to give you a very simple five step formula for
1. Grab their attention
People are extremely busy these days. At any given moment they have several things going at one time. Your
If you need ideas for some great headlines, here’s a site that has over 100 of the best headlines ever written.
2. Engage them with relevant content
Use current events that will compel them to read further. What are some nagging problems people are dealing with in the news today? How about the economy? How about the latest news on Wall Street? How about gas prices?
3. Tell them how you can solve their problem
Education based marketing is one of the most powerful strategies for marketing your services. It gives your prospect a reason to listen to what you’re saying. If you have some information on “How to Remove Scratches from Your Car’s Paint,” then people will be more compelled to read further what you have to say. This kind of information also positions you as a qualified expert in your field.
4. Prove that your solution really works
If you have information that can solve a problem, then you should be prepared to prove it in some fashion. You can do this by providing “before” and “after” pictures. Weight loss ads are a great example of this.
You can also use testimonials from other clients who have done business with you. This provides the social proof that people are looking for before they are willing to do business with you. Remember, people are naturally skeptical of most things they read.
5. Offer additional help for their problem
This step is crucial! This is the step that leads them to take action. This next step should offer some help to them in the form of a free written report, a video, audio, or access to a “Car Detailing Tips” section on your website if they sign up for your free online newsletter.
Jonathan Taylor is the owner of Strategic Marketing Solutions. You can reach