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One of the best forms of sales and
“Social proof” is simply proof that other people love your products and services. Getting testimonials from your satisfied clients is essential in marketing your business, but it’s not always easy.
I have had business owners who have shared their difficulty in getting people to take the time out to write them good testimonials even when they did great work. Remember you’re not just looking for “John and his crew did a great job for us.” You want something more specific.
Here’s the problem with getting detailed testimonials; most of the time, people are more than glad to help you, it’s just that they have a limited amount of time in the day, and thinking of something to say about your professional service takes too much extra time and energy.
1. Describe in detail a specific experience with using our detailing service.
2. Describe one or two benefits you have received from our service that you value most. Explain specifically how these benefits have helped you.
At the bottom of my questionnaire form, I usually have a section that says:
If they check the blank beside this statement, then they have agreed to allow me to use these responses for my own marketing materials.
This is a simple strategy that works almost every time. I have emailed questions like this out to clients before and had them reply with answers within a few days. One other strategy for getting testimonials is to have them record a statement about their experience.
Jonathan Taylor is the owner of Strategic Marketing Solutions. You can reach