MoreLEHI, UT — NASCAR-themed carwashes will soon be popping up in Illinois, Wisconsin, Indiana and Michigan, a press release reported.
The June 7 press release noted that the owners of the Chicago-based Spotless Express and Sparkles (SES) carwashes reached an agreement to rebrand five of their existing locations into NASCAR washes.
“Steve Timmer and Roger Dorio, along with their sons, are the geniuses behind the SES car wash company; they are very experienced carwash guys,” said Dan Dyer, Chairman and CEO of NASCAR Car Wash Company. “They are terrific operators and they see the power of the NASCAR brand. We are thrilled to have them join us as our operating marketing partners in this highly visible Midwestern market. We have full confidence that these guys will help us grow to 100 or more carwashes under the NASCAR flag over the next five to six years.”
The wheels for the agreement were set in motion at last year’s Car Care World Expo. “Steve and Roger were walking past our humble little booth with their sons at the [CCWE] last year,” Dyer stated in the press release. “We had just signed our deal with NASCAR seven days prior to the show. We barely had a banner and business cards.”
According to the press release, Steve Timmer is just as excited about the new deal. “Our families and partnerships are excited to be joining NASCAR Car Wash’s quality organization and championship team. We have built a relationship that has a great deal in common. We are driven, passionate about our business; we believe in quality, facilities, employees, products, service, image and value. We understand the importance of ‘customer.’”
