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I’ve got a plan for you this February. In between your preparations for Valentine’s Day (you did order those dozen roses, right?) and President’s Day (I like to kick back with an ice cream cake in the silhouette of Honest Abe) make a date to make some waves in your community by jumping into WaterSavers, the International Carwash Association’s environmental recognition and marketing program. For a small fee your location will be provided with a starter kit that includes a decal, certificate (which could be framed and displayed at your location), green tips and tricks for your wash, as well as a copyright agreement to use the WaterSavers’ logo.
You’ll also be joining good company — just this December two of the nation’s largest convenience store chains, The Pantry and Circle K, joined the ranks of over 25,000 carwash and car care locations to be registered, including the likes of Mister Car Wash, Mr. Clean Car Wash, Autobell, Brown Bear, and Splash, LLC.
I’m not normally accustomed to making sales pitches here, but WaterSavers is a pretty inexpensive and easy way to show your customers how serious you are about the environment. All that is required of you is something you’re likely already doing: Your carwash must reclaim or recycle its treated water for future wash cycles and discharge effluent to a sanitary sewer or leech field.
WaterSavers takes the guesswork out of your marketing efforts and gives you the tools needed to communicate your message to consumers. Not only that, but WaterSavers is unifying our industry like never before and strengthening the voice of carwashers everywhere.
But don’t let me sell you; take it from John Crowe who heads up the carwash category at The Pantry. “WaterSavers is a great program that recognizes those that put in a great effort to save and conserve water. By joining this program, we’ve demonstrated we’re a good steward of the land,” Crowe said after the Southeast chain of c-stores took the necessary steps to register 50 of its carwashes. “The Pantry falls in line with some of the biggest carwash organizations around. It’s a competitive disadvantage not to be involved in this program.”
So there, I’ve made my sales pitch. Hopefully you’re buying. Now on to that ice cream cake…