MoreThe NASCAR Car Wash Company (NCW), the exclusive developer of NASCAR themed carwashes in North America, unveiled a detailed growth plan on the eve of the Car Care World Expo, American Banking & Market News reported.
The April 26 story said NCW is working with NASCAR to create a vast network of NASCAR branded carwashes. To this end, they have created a “Taking It To The Streets Program.” This program has split the United States into 28 regional territories, and NCW’s goal is to have 30 to 50 carwashes in each territory.
NCW is currently moving forward with plans in Utah and Arizona, and they will soon spread their efforts to Nevada and Northern California. The company is also ready to expand into the traditional NASCAR heartland in the east and southeast, according to Dan Dyer, chairman and CEO of NCW.
NASCAR Car Washes will offer speed, high quality, innovation and design to bring a second-to-none, VIP customer experience, the story said.
“We have carved the U.S.A. into 28 regional territories, and we are seeking top caliber Operating-Marketing Partners to sub-license from NASCAR Car Wash Company the NASCAR brand for all carwash operators in these markets,” Dyer said in the story. “These experienced carwash business owners, or others who are tops in their fields, will work with our network of affiliated suppliers and vendors (such as MacNeil Wash Distributors) and will dig into the local real estate markets to help grow the NASCAR Car Wash Company to our goal of some 30-50 carwashes in each territory.”
“This Operating-Marketing Partner program is not a franchise program, we invest directly with our selected candidate, they have the autonomy and we help them grow their NCW operations in their respective geographic territory,” Dyer continued in the story.
“We are inviting anyone interested — including build to suit real estate investors, carwash operators or others who love the NASCAR brand and/or understand the carwash space,” Dyer said in the story. “These highly motivated applicants will be our guests at a NASCAR Sprint Cup or Nationwide series race to experience for themselves the power of the NASCAR brand! We know if those interested will come along, rub shoulders in the pits, see the drivers, their teams and the race cars up close, they will want to join us.”
