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News and Notes

October 11, 2010
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Mark VII Equipment Inc., the US subsidiary of WashTec AG of Germany, a global supplier of carwash equipment, has appointed SanDee Peck its corporate controller.

Peck is responsible for all accounting and cash management functions at Mark VII. Her background includes over 20 years in finance and accounting management positions at companies that include Golden Metals Inc., Pumpco Inc., Auto-trol Technology Corp., and Cartica Corp.

Peck holds BA and Masters degrees in Business Administration from Hannings University in Edinburgh, Scotland.

Innovative Control Systems, which provides Windows-based software for point-of-sale and management systems for the carwash and detailing industry, has hired and promoted several new personnel.

John Makuvek has been named the new director of support, replacing Bill Myers, who has a new role with the company.

Creig Lord was promoted to Tier 3 manager, a newly created position overseeing a team of hardware and software specialists. Carl Benner will report to Lord as the new Tier 3 specialist.

Nick Schoen has been named the on-site services supervisor and Allan Skibiel will serve as the new Tier 1 Support Manager.

As part of its recently announced company reorganization, Zep Inc., a supplier of chemicals to the car care and other industries, has hired two industry leaders to serve as presidents of two of the company’s eight, newly formed market-facing businesses.

Robert L. Droke II will serve as president of Zep Central, with full general management responsibility for Zep’s presence in the Southwest and Central Plains. He will be based in the company’s Dallas facility.

Lisa B. Malloy will serve as president of Zep Retail, with full general management responsibility for all of Zep’s retail business. She will be based in the company’s Emerson, GA, facility.

In Other News

In pursuit of its strategy to achieve profitable growth by creating customer-focused “value stream” organizations, Zep Inc., a supplier of chemicals and cleaning solutions to the car care and other industries, has established eight market-facing businesses.

The eight businesses are:
  • Zep West — includes Western Canada and several western U.S. states.

  • Zep Central — includes many southwestern U.S. states and some Central Plains states.

  • Zep Southeast — includes many southeastern U.S. states.

  • Zep Midwest — includes the upper midwestern U.S. states.

  • Zep East — includes several eastern U.S. states and the Canadian provinces east of Manitoba.

  • Zep Europe — includes all of the company’s European business.

  • Zep Retail — includes all of the company’s business with retailers.

  • Zep Industrial Distribution — will develop and manage the company’s business through industrial distributors.
Ecolab, a manufacturer of chemical solutions to the carwash industry which last year was named on Forbes’ list of “America’s Best Big Companies Honor Roll,” has been honored by another magazine for its ethical practices.

Ethisphere Magazine named the company as one of the World’s Most Ethical Companies, an honor chosen by a committee of attorneys, government officials, professors and leaders. More than 10,000 companies throughout six continents were reviewed with less than 100 being named. This is the second year that Ecolab has made the cut.

Washworld, a manufacturer of touch-free wash systems, has added a new distributor to its network.

Midwest Carwash Supply in St. Peters, MO, will be selling and servicing the Washworld wash systems to customers in the greater St. Louis and surrounding area.

Jeff Adams, president of Midwest Carwash Supply, has an extensive background in the carwash industry. He received a degree in Industrial Electricity, was service manager for two equipment distribution companies and worked as a territory manager for a large carwash chemical firm.

In addition, Adams’ company owns and operates five carwashes. Midwest Carwash Supply is a subsidiary of MRF Properties, a company that has been in business since 2003.

With “green awareness” at an all-time high, Kaady Chemical, a manufacturer of environmentally-friendly cleaning products, is helping its customers educate the motoring public about the environmental benefits of using a professional carwash.

The company has produced an educational/marketing kit that includes a quantity of full-color brochures, interior wall banners and two all-weather styrene outdoor signs.

Illustrated with generic, eco-themed artwork, all the items stress the key points about the benefits of modern automatic carwashes:
  • Many professional carwashes reclaim the water used and safely discharge runoff into local water treatment facilities;
  • Use less water than the typical driveway carwash; and
  • Are superior to driveway washes at preserving the finish and resale value of the customer’s vehicle.
The kits are being shipped free to Kaady Chemical clients, who may purchase additional quantities at cost.

Lustra™ Professional Car Care Products, a division of Cleaning Systems, Inc., has introduced a line of environmentally friendly carwash and car care products.

The goal of the Earth Ready™ program is to encourage carwash operators to take steps within the scope of their wash operations to better protect the environment by using products and programs that are more environmentally conscious. The line includes pre-soaks and detergents, foaming polishes and conditioners, sealants and drying agents, wheel and tire cleaners, specialty and detailing products.

The program also includes marketing tools to communicate the environmental benefits of the program to consumers encouraging them to recognize and make choices toward more earth-friendly carwash solutions.

Kyoto Containment Systems Inc. has acquired the exclusive license to the patents for Latimat Containment Systems from inventor Doug Latimer. The product, a portable containment system for water used by detailers, has been renamed the Kyoto Containment Mat.

Kyoto will continue to market containment systems through existing dealers and plans to significantly expand market presence through the appointment of manufacturer’s representatives and the recruiting of additional dealers globally.
Doug Latimer has been retained by Kyoto Containment Systems Inc. and will focus on expanding the existing product line to address industry specific containment requirements

Mazzarella Car Care Systems, LLC, (MCCS) has a new product line that is safe for the environment.
MCCS is a privately held company involved in researching and developing biodegradable, environmentally safe chemicals for the detail industry.

Association News

The Automotive Oil Change Association’s (AOCA) 2009 Annual Convention and Fast Lube Expo will take place in Atlanta from May 26-30. The original late March dates were changed to avoid conflicting with another industry event.

In response to the feedback of exhibitors and attendees, the expo will be concentrated into two days this year. Plans are being made now for a roster of education sessions, open forum discussions, and programs tailored for managers, experienced owners and those new to the industry.

The AOCA Fast Lube Expo is the world’s largest event dedicated to buyers and suppliers to the fast lube industry. The event draws member and non-member fast lube operators and vendors from throughout the United States, Canada, Mexico, and around the world.

In other news from the AOCA, the association has put together three media campaigns for its members to help communicate the importance of regular vehicle maintenance.

Each campaign will consist of a press release, email blast, a print ad and Internet banner ads made available in two standard sizes. These marketing materials will be made available to AOCA members and distributed through various media outlets in order to help them educate the public about these important issues.

The first campaign, launching during the summer, focuses on the increasing gas prices and how practicing better driving habits and having regular car maintenance performed can improve your gas mileage.

The second campaign will be launched in the fall and will focus on the difference between a severe and normal driver and the difference this may cause in your oil change interval. It will also highlight the importance of changing your oil according to your auto manufacturer’s recommendation in your owner’s manual.

The third campaign focuses on protecting groundwater and explains that if you have your oil changed at a fast lube center, the used oil from your car and other spent fluids will be properly stored and recycled. This campaign will launch in March to coincide with National Ground Water Awareness Week.