Expenses are at an all-time high for self-serve carwash operators, according to the 2008 Self-serve Industry Benchmark Report. From water and electricity to attendants and advertising, it seems there is no area untouched. The reported revenue and net income also increased — but for unprepared operators, rising costs will be paralyzing.
Industry experts claim there are several ways to combat increasing expenses. Multi-profit centers help attract new customers and generate more revenues — but less than 18 percent of self-serve operators have an ancillary profit center on-site. Credit card acceptance also attracts customers and encourages them to spend more, but less than 30 percent of operators are taking plastic.
New innovations are slowly coming into the self-serve industry, too. Additional features in the bay like triple foam, bug cleaner, and tire brushes mean additional profits in the bank.
The 2008 Self-serve Industry Benchmark Report is made possible by the owner/operators who took the time to answer the online survey which was e-mailed to them (over 130). The staff of Professional Carwashing & Detailing® thanks those persons for their time and effort. If you have questions about participating in next year’s survey, please e-mail the magazine’s editor, Kate Carr, at firstname.lastname@example.org.
Click here to purchase a copy of the survey. www.cminstitute.net