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How to use the holiday weekend effectively

May 23, 2012

Memorial Day weekend is almost here. And while most Americans will be focused on family gatherings, outdoor barbecues and picnics, it's also an advantageous time for you as a business owner to attract new sales and even new customers. And, even though you're more than likely going to be closed on Monday, you can certainly get into the spirt of the weekend now and continue the patriotism the following week.

Here are a few ideas to help you use this national holiday to boost your business:

  • Show your patriotic spirit by offering discounted or even free services to Veterans or those currently serving in the military. You could do the same for spouses of those serving, or parents of children who are currently overseas.
  • Put up an American flag outside your business.
  • A lot of people think of bargain shopping and major sales when it comes to this upcoming weekend. Use this time to place an advertisement in the local paper or in a circular.
  • Don a red poppy on your shirt in honor of those who died while serving. Ask your employees to do the same.