Professional Carwashing & Detailing

The older the customer, the cheaper the wash

June 5, 2012

DALY CITY, CA — Westlake Touchless Car Wash here took time to recognize their most loyal senior client when introducing a new “stepped” senior discount program, according to a press release.

The June 1 release stated that Frank Calegari is the most loyal senior client who has been using the carwash for 40 years. Calegari, who just turned 94, has been a Westlake customer since 1968, and he visits the wash at least once a month.

“I come back because Westlake Touchless Car Wash is always consistent, and I’m always confident that they will do a good job. Everybody being friendly is also a plus!” Calegari said in the release.

In honor of Calegari, the wash announced a “stepped” senior program: $1 off for clients 60 to 64 years old, $2 off for ages 65 to 69, $3 off for ages 70 to 74, $4 off for ages 75 to 79 and $5 off for anyone older than 80.