Professional Carwashing & Detailing

NASCAR Car Wash chain expanding to 17 washes

June 19, 2012

CHICAGO — NASCAR Car Wash (NCW) here announced plans to add 14 more carwashes to their chain, according to CSPnet.com.

The June 15 story stated that NCW launched three branded carwashes in the Chicago market in September of 2011. Now, the company has plans for nine more new builds and five acquisition and remodeling projects.

New-build NCW locations are planned in Naperville, Aurora, Woodridge, Bolingbrook, and St. Charles. There also are plans for two new locations in Joliet and two more in Chicago. When the company finalizes the five additional acquisitions, NCW should have a total of 17 branded facilities by the end of 2012.

To help unify the locations under one brand, the company formed a new marketing division, Amazing Racing Communications (ARC). ARC will manage and oversee all the marketing, advertising, public relations, media and social/viral media for the NCW properties, working in conjunction with NASCAR.

“We have fully baked our concept for utilizing the exceptional strength of the NASCAR brand,” Dan Dyer, chairman and CEO of NCW, said in the story. “To that end, we are bringing together our various partners in order to grow our carwash locations nationally and as quickly as possible in 2012 and 2013. We’re giving our customers the best carwash experience available and bringing the unique and full experience of NASCAR forward.”

The new division will be headed by President Cheryl Snapp Conner, managing partner of Snapp Conner PR. This agency has handled all PR and social media for NCW properties nationwide.

“Cheryl Conner has been on board as a consultant of NCW since nearly day one. We are very excited to have her unique talents in this division which will take our company to its full potential over the next several years,” Dyer said in the article.