Professional Carwashing & Detailing

23rd NRCC Breaks Record!

October 9, 2012

Press Release

For Immediate Release

October 6, 2012


Contact: Suzanne Stansbury, 800/287-6604


Atlantic City, NJ – The 23nd Northeast Regional Carwash Convention (NRCC), October 1-3, at the Trump Taj Mahal here boasted its largest show floor to date with 255 exhibits, according to Julie Stanton, the NRCC show facilitator. “I’m thrilled to report that we broke our record set back in 2010 with 255 booths sold this year,” she said. “Our show floor was packed and our vendors and attendees were just thrilled.”

The packed show floor also attracted more than 1300 attendees to the three-day event, which is put on by Stanton and the five regional East Coast carwash associations (New England Carwash Association; New York State Car Wash Association; Connecticut Carwash Association; Car Wash Operators of New Jersey and Mid-Atlantic Carwash Association).

Kicking off the show on Monday, October 1, was a presentation by Robert Andre of Sonny’s Carwash College titled, “Understanding An Effective Equipment Maintenance Program’s Impact on Your Bottom Line.” This hour-and-a-half program discussed how to implement an effective preventative maintenance program that will keep your equipment warranty compliant, extend the life expectancy of all of your equipment, and generate an estimated 12 to 18 percent cost savings over a reactive maintenance program.

The show’s Welcoming Reception, sponsored by ICS, is always a huge hit and a great way to catch up with old friends and make some new ones. The setting is the 49th floor of the Taj Tower in their exclusive Signature Club overlooking the Atlantic City skyline. The food and drink flow freely as does great conversation! “This reception is one of my favorite parts of the show,” said Mike Benmosche, an exhibitor and NRCC board member.

On Tuesday, October 2, the educational programming kicked into high gear with an extremely well attended Early Bird panel discussion run by Turnpike Car Wash’s Bob Katseff. Adam Korngold of Waves Car Wash, Al Villani of Supreme Car Wash, Walt Hartl of Hoffman Car Wash and Brian Messina of Royal T Car Wash answered a variety of questions from the audience on everything from the unlimited program concept to wage and hour laws. More than 120 people attended the standing-room only seminar.

Next, labor lawyers Dennis Lalli and Ray Pascucci of Bond Schoeneck & King set the record straight on labor law compliance and how best to prepare your wash for a possible unionization effort. The knowledge of these two speakers was priceless and applicable to operators up and down the East Coast.

Keynote Speaker Perry Powell is certainly no stranger to the industry. His neuromarketing and signage expertise puts him in a class all his own. His colorful keynote, “Doing Things Differently: Don’t Be A Crash Test Dummy,” spoke to the importance of change in your daily operations, and the ability to do so in a way that meets the ever-changing needs of your customers.

The day’s education was capped off with its annual awards program and International Carwash Association (ICA) update. Incoming ICA President, Mark Curtis, who is a past CCA president and NRCC board member, spoke to the group on the organization’s WaterSavers Program. This program helps member carwashes promote their businesses and the benefits of professional carwashing ( His term as ICA President begins January 1, 2013.

This year’s award recipients are all CCA members. Bill Gorra, president of Simoniz USA, has been a long-time CCA supporter, as well as a strong NRCC supporter. He received the 2012 NRCC Most Distinguished Person Award.

Outgoing CCA President Todd Whitehouse, of Connecticut Car Wash, received the 2012 Legislative Achievement Award for his unyielding efforts in ensuring that a sales tax not be added to carwash services in the state. Paul Ferruolo, a past CCA President, presented him with the award in a rousing acknowledgment of his efforts.

There were two 2012 NRCC Hall of Fame recipients, but unfortunately, both could not attend so both awards were accepted by Joe Tracy of Magic Minit Car Washes. His father Alan, and JJ Listro, formerly of Milldale Auto Wash, were inducted into the Hall of Fame for their tireless efforts on behalf of the NRCC. Both gentlemen were part of the initial planning and design of the NRCC some 23 years ago when a group of several East Coast associations met at Mory’s, a private restaurant in New Haven, CT, adjacent to the Yale University campus. Since then they devoted years to their NRCC board positions and the CCA as past board members and presidents. Their contributions to both are unquestioned.

After a buffet lunch attendees headed to a packed show floor with 255 exhibits. The show hours ran from 1:30pm – 6:30pm.

The final day of the show, Wednesday, October 3, featured a great seminar titled, “Steal These Ideas,” facilitated by WashCard’s Craig Kjorlien. He shared some unforgettable experiences through the borrowed success of other industries. His lively discussion gave attendees much to digest and possibly implement at their washes.

The final seminar of the 2012 NRCC, “A New Way to Look at Marketing: What the Experts Say Works,” by Perry Powell, covered topics like the merits of discount marketing, salespeople vs. ticket writers, bad employees, managing by rumor and failing to audit and manage to your maximum potential. There was some great take-home value to the seminar and attendees seemed to agree. “I thought this year’s education was exceptional,” said Connie Burton of Burton Car Wash in Brattleboro, VT. The show floor ran from 10:30am – 2:30pm.

The following vendors should be acknowledged for their support and sponsorship of this year’s 23nd NRCC: Show Sponsor Qual-Chem; Show Media Sponsor Professional Carwashing & Detailing magazine; Welcoming Reception Sponsor ICS; Show Bags/Lanyard Sponsor Micrologic Associates; Bottled Water Sponsor Ardex Labs; Event Ticket Sponsor National Ticket; Snack Station Sponsor Blendco Systems; Refreshment Bar Sponsor Simoniz USA, Inc.; Registration Pen Sponsor Kleen-Rite Corp.; Popcorn Sponsor Ultimatech Car Wash Equipment; Keynote Sponsor Belanger, Inc.; Breakfast Seminars Sponsor Erie Brush & Mfg. Corp. & DRB Systems, Inc.; Seminar Sponsor and Prizes Sponsor Media Solutions/Northeast Carwasher magazine.

For information on the 2013 show, October 7-9, at the Trump Taj Mahal in Atlantic City, NJ, contact, visit or call Julie Stanton at 800/868-8590.