Cherry’s ‘sketchy’ promotion under attack
SAN FRANCISCO — A recent promotion created by the on-site carwash service Cherry has left a few angry customers, TechCrunch reported.
The Dec. 7 story stated that Cherry had a free carwash promotion, but it turns out the promotion came with some strings attached. While the carwash was free, the people who signed up were entered into a membership plan with automatic payments starting after a trial period.
When asked for an explanation, CEO Travis VanderZanden told the website, “We’re experimenting with a free trial membership and we now realize that our copy wasn’t obvious enough, so we’re changing the button copy to be more clear.” VanderZanden also said that Cherry will be canceling the current trial memberships for anyone who signed up under the old wording.
The company switched to the new membership model because it was the only cost-effective way to deal with “extremely dirty cars.” The service will have to either raise prices or use the membership plan to help automatically keep cars clean each month.
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