Professional Carwashing & Detailing

Chinese detailing company to license MICHELIN products

January 24, 2013

SHANGHAI, CHINA — The NFA Group here signed on to manufacture a number of MICHELIN products and accessories, according to Yahoo! News.

The Jan. 23 release stated that NFA’s New Focus Lighting and Power Technology Co. will create a series of auto-related consumer products including work lights, cables and car beautification kits. NFA will be responsible for product development, promotion, sales and distribution.

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NFA will distribute the products through its 100-plus direct-owned service retail chain and wholesale channels. NFA operates New Focus Auto, the leading automobile after-sales service provider in China, the release noted.

New Focus Auto provides automobile maintenance, professional detailing, carwashing, body repairs and product sales. The NFA Group de-emphasized its manufacturing wing in recent years and transformed into one of the largest after-sales and service retail chains in China.

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“Adding NFA's extensive service retail chains to our capabilities makes good sense and we believe that the two companies complement each other's strengths,” Olive Han, regional manager of Michelin Lifestyle, said in the release. “We are excited to leverage on NFA's strength in both manufacturing and retail to roll out MICHELIN products to more consumers."

Read the entire release here.