Professional Carwashing & Detailing


Elite Auto Detail Expands on Successful Mobile Detailing Business with New Detailing Shop

March 1, 2013


For More Information contact:

Jimmy Collins or Ed Rivera

(262) 484-6036


HARTLAND, WI -February 27, 2013 Iraq War veteran Ed Rivera invites car enthusiasts all over southeastern Wisconsin to join him for the soft opening of their Elite Auto Detail’s new fixed location at 4439 Vettelson Road in Hartland, Friday, March 1. Elite has been a completely mobile detailing operation servicing southeastern Wisconsin for the past four years, but the opening of their new storefront provides an added convenience to their well-established services and detailing packages. They will be holding a Grand Opening and Ribbon-cutting in a few weeks, but they are officially opening the doors to the public this weekend. Elite Auto Detail will be detailing automobiles in their new shop, and introducing a Groupon special on March 9 for a foam wash and clay bar with the application of an exterior coating guaranteed to last 3 to 6 months. In addition, March will be Mercedes Month — bring in any model or year Mercedes during the month and receive 10% off any detailing service. Sign up with Groupon to receive your offer or ask Elite about other special opening discounts.

Rivera, a 5-year Fleet Marine Force Medic in the U.S. Navy says he found a profound peace detailing automobiles when he returned from Iraq three years ago. “I had always enjoyed taking care of the family cars when I was growing up but something wonderful… a passion… began to grow inside me when I returned to serious detailing a few years ago. I got obsessed with working out every flaw in the paint, making sure I cleaned every nick and crevice of the interior, and sending that car, truck, boat, or motorcycle home with the most perfect shine I could manage.”

After completing his extensive detailing training in California, Rivera found that his eye for perfection and burning desire to be the best made him a natural. Focused on the higher end of the detailing spectrum, one of Elite Auto Detail’s mobile conveniences was their ability to travel to their clients within a 30-minute drive from Hartland. That mobile service is still available but with their new fixed shop on Vettelson Road, they are able to open up a number of options for their clientele.

“Our customers demand the crème de la crème in customer service and value,” Rivera explains. “They already know us for using only the world's latest detailing products and most innovative technology, but now they can bring us their vehicles or we can go and pick up their vehicles while they are busy in meetings or traveling.” Elite Auto Detail’s concierge service allows for an extensive detailing while the owner is away or too busy to wait on their car. Elite can pick up and deliver the fully detailed car to its owner so the car is waiting on the customer rather than the customer waiting on their car.

Come out to visit Elite Auto Detail this Friday and throughout the weekend to receive special pricing and benefits on their basic Deluxe Detailing package, as well as their Executive, Showroom, and Concourse packages and a la carte services. “I see myself detailing forever,” Rivera says, “That is good for me and even better for my customers!”

Contact Elite Auto Detail at (262) 484-6036, come by their new location at 4439 Vettelson Road in Hartland, or visit their website at